Content for Marketing Growth
In this week’s blog, we will be talking about the key ideas that were shared in the episode, Why Creating Good Content Is Necessary from Marketing Growth Podcast. This episode is hosted by Lisa Lepki who advises that brands should invest more in creating good content, as well-written content can make a great return on investments even years after being posted.
Knowing your Audience
In order to create good content, it is important to gain insight on what type of audience is visiting your web page. You need to understand what their needs are and what they are having problems with. You can get more information on the people visiting your website with a simple search engine optimization (SEO) tool that finds keywords. These keywords are essential in helping you find out more information on the consumers. The SEO will also help you track how many clicks each section of the website has, which in turn helps improve the quality and quantity of the website traffic. The goal is to create a constant amount of traffic, helping your audience and helping you create revenue.
Generating Meaningful Content
Creating interactive, interesting, and helpful content is a great way to improve website traffic. You can share this content via blogs and social media accounts or any other fitting creative outlet! The best way to go about creating meaningful content is to brainstorm topics within your team and look at the latest trends so people are more likely to engage and show interest. It is also important to have a schedule for uploading blog posts or social posts so that people can track when new ones come out. The more frequent uploads, the more visits you’re going to get! Don’t forget - within your posts, you can use keywords to draw in your target audience!
Build a Community
The last thing to touch on is the impact of creating groups for consumers. Creating a Facebook group is a prime example of how to build a community amongst your audience. It gives consumers the chance to engage with others who also use your product or service. Building this online community helps create a buzz around your product/service and opens up the opportunity for consumers to share tips with one another. It can also create a space where people are able to help each other find solutions to problems. Another simple community-building tactic would be to use your comment section on blogs and posts. It is as simple as asking people to engage! Creating this small but significant community also helps you gain deeper insight on your target audiences. Similar to using SEO you can find out what they want or where there are issues so you can give them another solution.
So go - learn more about your audience, generate new content, and build a community that fits your brand or service. Small-time and financial investments in good content have the potential to make a large difference in your company. In due time, you will surely see the difference it can make!
Written by Marcello Canessa