The power of visualization in content marketing

Why is visualization needed?

Personal and business goals are becoming more and more abstract in their formulation. Our brain is more attuned to real material results, it understands this well, but it is more difficult for it to work with abstractions. This means we need help to push our thinking in the right direction. For this, you first need to connect the idea with emotions. Visual perception not only accelerates the speed of information processing several times but also simplifies its memorization. This is how campaign posters, book covers, and movie posters work.

How to use visualization in content marketing.

1. Visual tools must match the brand.

The design should reflect the essence of the brand and comply with the unified brand visualization system. It is important to maintain the brand identity.

2. Adapt!

Each audience and communication channel dictates its own rules regarding the size, type of image, and much more. Pay attention to each of them and take into account all the requirements and features - hard work will pay off with involvement.

3. Individual approach.

Your content can help people, the main thing is to figure out how. Study your target audience and work for their interests, solve their problems.

What to look for: upcoming national or professional holidays, important news for a particular industry.

4. Communicate with users in real-time.

Don't be afraid of your readers - they can talk about problems you didn't know existed. You will be the first to offer your solution, ahead of competitors.

What to look out for: Keyword search on social media.

5. Add images to your newsletter.

An image that is related to the topic of the newsletter and allows you to better understand what is being said will not only add colour to a boring email but also increase conversion rates.

6. Have goals & know your audience.

To create the right effective visualization, you need to have a goal and understand your audience. In the visual design of information, each detail matters and carries a certain meaning for the viewer. This is read subconsciously: the font, colour, size of the elements, their position relative to the general sheet and each other, relationships and shape, any wand and point. There are no unimportant details.

Written by Diana Kultishova