Promotion of MFH Development On social networks.

Nowadays, almost every person has a personal account in a particular social network. Initially, social networks are communication between people who cannot meet for various reasons, and it is very convenient to maintain communication over the Internet. But recently, social networks have begun to be used for business purposes.
Here are some reasons why running social media accounts will be an advantage for businesses.
1. Social networks are a platform that has a multi-million audience, in which there are absolutely all categories of citizens, which means that every business can find its target audience and work with it. Social networks provide convenient settings for finding the right audience, for example, if you need young people from 20 to 35 years old, or citizens of a certain profession, then by setting specific search settings, you will receive this list immediately.
2. Through social networks, you can communicate with the target audience and receive feedback from them. In social networks, you can create topics for discussion, polls, contests, and more, all of this strengthens the connection with a potential client, forming a positive image of a company that cares about the opinion of its customers. After receiving feedback from clients and potential clients, you can analyze your mistakes and work on them so that in the future the client is always satisfied and returns again and again.
3. Maintaining social networks can help promote the website. If the social networks place links to the site in them, this helps to strengthen the promotion of the website. In other words, due to links in social networks, the site is better searched.

Today, I would like to tell you more about MFH Development. The company’s goal is to increase brand awareness through social media, as well as the attraction of new clients.
Here is the plan:
1. Social media audit. This includes competitors analysis, SWOT analysis, research, SEO and recommendations.
2. Social media plan. This includes development, and content ideas.
3. Creating logo and website.

Here is an overview of a company.
Marko Ferlez Hockey development is a hockey school for everyone who is interested and wants to learn something new about hockey. The club is based in Niagara Falls, Canada. Offers a unique combination of European and North American styles of hockey development. Run by a professional former hockey player Marko Ferlez from Slovenia.
The company was established in 2018 and the main goal of the club is to grow professional hockey players, as well as maintain physical activity for the younger generation.

Target audience.
The club is open to everyone who would like to try their self in hockey. The main target audience are:
•Young athletes(6-17 years)
•Adult athletes(18-25 years)
•Parents(25+ years old)
•Coaches

Social media accounts.
MFH has its own Instagram and Facebook pages, where they post videos and photos from the training process, upcoming workouts, and all the information for new clients.

mfhdevelopment - official IG page with 565 followers and 36 posts.
MF Hockey Development - official FB page with 584 followers.

Competitors.
MFH development is not the only hockey club, there are some clubs with the same mission and vision.
Speed Hockey development and Belfry Hockey are the main competitors in that sphere.

SWOT analysis.
Strengths:
•Provides high-quality services in training and coaching
•Special offers such as training camps, individual training
•Experienced coaches who are former players
•Has all relevant certifications
•Experience working with clients

Opportunities:
•Create more life content such as ice and gym training, fun content for parents, quizzes
•Optimize website and IG for more flow
•Playing friendly tournaments with other teams
•Create special uniforms for players and coaches
•Create a banner for support

Weaknesses:
•No established branding
•Limited online presence
•Lacking reviews

Threats:
•Competitors focus on social media
•Some parents with kids are not ready to move to Niagara Falls

Social media content ideas.
When new customers find a new page on Instagram, in most cases they want to see primary information about the club, who manages the club, how the club lives, training staff, stadium arena, dressing rooms and etc. It will be a good start to show your followers the missions and vision of your club, present the coaching team and show your arena with dressing rooms. It could be highlighted in stories or it could be reels.

Another thing that people want to see is a schedule for every week, it’s very important to announce the schedule, so that people understand what day and time the training are and they can easily plan their other duties for the week.
Another important thing that really catches the viewer’s attention is reels. Creating 10-30 seconds videos with music for IG would be a good way to increase attention. It could be anything, such as warm-ups, training process, maybe dressing room secrets, etc.
I think that making giveaways is a good move too. For example, giving free training every week will increase the flow in social media accounts. What I mean is to make a post with special rules, such as follow our page, like this photo, tag 3 friends and win free training. Another idea of giveaways for free training is to ask a question such as “How you start playing hockey?” Or “Tell us a funny story that happened with you on ice?” Because the target audience of MFH development is mostly targeted at the young generation, I think there will be assets among children.
Calling professional former players for a master class is also a nice move.
Online broadcast of games, tournaments and some trainings would be a great implementation. There are 2 reasons for that. First, parents and relatives could join and watch it without coming to the stadium. Second, potential new clients could firstly watch this broadcast, so that they could feel the vibe of a team.
Words of encouragement should be implemented as well after training or games.
A good move will be to create and highlight stories about food nutrition. This may include pre-and post-game meals and trainings, what foods are best to eat before and after games, and how many hours in advance. What can you eat when there are no games and training. All this shows that the team is really serious about the result and really cares about their players.

I believe that if MFH Development decides to change and starts paying more attention to social networks, the number of applications for joining the team will increase, as well as activity in social networks will be higher than now.

Written by Nikita Suetin