Marketing on Instagram
Instagram marketing is a type of social media marketing (SMM) that involves promoting a brand on Instagram. With the help of this social platform, companies interact with a huge audience, increase brand awareness, and increase sales.
Why Instagram is so important for business?
Instagram is the perfect channel to reach a huge audience. More than 1 billion people visit the social network every month. On average, users spend 53 minutes a day on Instagram, making it one of the most visited social networks after Facebook. Instagram helps you maintain relationships with customers and leads. People like to communicate with brands through this social network. Approximately 90% of users follow at least one company on Instagram.
Increasing the number of interactions
Social media is one of the best channels for communicating with customers. You can collect feedback from your audience, motivate users to comment on posts with engaging content, notify subscribers about special offers, and more.
Instagram promotes customer acquisition better than other social platforms. Typically, Instagram posts have a 23% higher engagement rate than similar Facebook posts. At the same time, the last platform has twice as many active users.
Sales increase
We already know that Instagram audiences are willing to shop. According to statistics, this social network brings 70% more conversions than other platforms.
Therefore, Instagram helps companies get the most out of using social networks. The platform offers effective tools that stimulate purchases. These include links in stories, ads, tags,
Instagram marketing strategy:
1. Set a target
Start developing your Instagram marketing strategy by setting goals. They will be the basis for all activities on the social network, from the definition of content formats to the use of advertising tools. The main goals of Instagram campaigns are brand awareness, reputation management, community building, sales, customer insights, market insights, and more.
2. Define your target audience
Finding the target audience is an important step in developing a marketing strategy, without it, all efforts to achieve business goals will be in vain. Create a buyer persona. Find out who your customer is, their age, gender, occupation, location, income level, and so on. The more information you know about your potential buyers, the more effective your marketing campaigns will be.
3. Analyze participants
To get an idea of Instagram marketing, examine the profiles of your competitors. Find out who they are, what content they post, and how they interact with their audience, other brands, or influencers. You can also research your competitors branded hashtags to see how popular they are.
4. Enable business account
Instagram offers its users two types of profiles - personal and business. The latter provides several features and benefits. For example, you can track your performance in real-time, learn more about subscriber behavior, add company information, and more.
5. Consider the content design
Content is very important for social networks, especially on Instagram. Users are picky about both visual design and text. Therefore, the platform provides a wide range of content formats and opportunities to capture the attention of the audience.
6. Consider the aesthetics of your account
No matter what type of content you choose, make sure it's attractive and of high quality.
7. Design an editorial calendar
An important condition for success on Instagram is regular content updates. Your audience expects you to post promptly. On average, big brands publish content 1.5 times per day. To keep up this pace and not go crazy, prepare a posting schedule.
8. Grow your subscriber base
Grow your audience and keep it engaged. One organic way to do this is to follow influencers in your business. For example, if you sell kitchen supplies, follow food bloggers, kitchen interior designers, chefs, and so on. Don't forget to interact with their content - like posts, leave meaningful comments, and share your stories.
9. Convert subscribers into customers
Increasing engagement metrics like likes and comments does not directly affect your sales. Therefore, take care of converting subscribers into customers. Publish promotional posts, showcase your new products, launch teasers, create promotions, and give discounts. Don't forget to include calls to action in your ads.
Written by Nikita Suetin